RESUME:
PROFESSIONAL EXPERIENCE
9/22 – Present
Freelance Copywriter, Self-Employed
• Work for a range of clients writing web copy, articles, corporate mission statements, external and internal facing letters and memos, PR outreach, managing social O&Os, video shoots for content, among other roles.
8/21 – 9/22
INFLUENTIAL, Beverly Hills, California
Associate, Account Management
• Project manager leading 6-10 person media teams across 10-20 concurrent live social media campaigns with dozens of creators for the biggest influencer marketing company on the planet.
• Primary post-sale client liaison directly with clients at major agencies and Fortune 500’s like McDonald’s, Wells Fargo, Ford, Ferrara Candy Company, Meta, NASCAR, Dave & Buster’s, & more.
• Lead campaigns from inception to post-campaign reporting, managing every team, from creative copywriters, to analytics and influencer management. Handle creators and clients at live events.
1/19 – 7/21
INFLUENTIAL, Beverly Hills, California
Business Development Manager
• Strategize and manage external communications and new business efforts, supporting both the C- Suite and sales team in outreach planning.
• Develop and pursue sales leads, pitch and qualify prospective clients. Write and edit outreach copy utilized by larger sales team.
• Manage team responsible for the generation and development of sales leads.
• Find and secure C-Suite contacts and senior executives at Fortune 500 companies to speak at
monthly thought leadership events.
• Manage email accounts for several C-Suite team members.
7/14 – 04/18
SECOND TIME AROUND WATCH COMPANY, Beverly Hills, California
Store and Social Media Director
• Senior salesperson in a retail boutique selling vintage and pre-owned high-end Swiss luxury watches including several leading brands, such as: Rolex, Cartier, and Patek Philippe. Average price point: $3,000-$10,000 USD.
• Oversaw expansion of digital media presence, store “Brand” strategy and development. Organically grew Instagram followers from 40 to over 10,000. Launched e-commerce and new website; worked with a design team to create completely customized backend software, POS, and website frontend.
• Product copywriting and product photography.
8/15 - 4/17
EGYPTIAN ART & ANTIQUES, Beverly Hills, California
Co-Founder, Art Gallerist
• Winner of LA Weekly Best Artist Run Gallery Space 2016. Featured in Artillery Magazine, ArtBlitzLA, Curate LA, Art Zealous, and more. Mentioned in Cultured Magazine.
• Conduct business relating to exhibitions at Egyptian Art & Antiques including sales, contracts, artist liaison, public relations, advertising, web design, and communications.
• Operated social media presence to promote gallery following, attendance, and direct sales.
2/14 - 7/14
HOLLAND & SHERRY BESPOKE, New York City, New York
Apparel Specialist
• Sold high-end men’s made-to-measure suiting, ready-to-wear apparel, and textiles.
• Established and managed social media presence. Planned and prepared sales events.
• Worked with wholesale manufacturers and sales representatives to place orders and resolve issues.
• Reported directly to and assisted senior buyer in charge of the following: retail apparel buying and
merchandising in creation of product visuals, and spreadsheets for presentation and organization, visual merchandising of apparel displays.
12/13 - 5/14
AMERICAN APPAREL COLUMBUS CIRCLE, New York City, New York
Assistant Manager
• Managed entire store staff, trained and scheduled employees, with accountability for store revenue management, financial and operational paperwork, maintenance of adequate store supplies, performed inter-store communications, store maintenance and supply logistics.
EDUCATION
Bachelor of Arts - Anthropology
UNIVERSITY OF CALIFORNIA, LOS ANGELES (UCLA)
GPA 3.825/4.0, magna cum laude, June 2011
• Focus in archaeology. Participation in summer archaeological excavation with Tel Aviv University in Israel.
Currently Enrolled in Copywriting Portfolio School
THE BOOK SHOP SCHOOL FOR ADS
June 2021 - March 2024
• Courses taken include: Introduction, Intermediate, Advanced One, Advanced Two, Teams (4x), Copywriting