Freespoke is a search engine that positions itself as an alternative to Big Tech’s censorship and surveillance.
A new catchphrase, manifesto, and roadmap for their social strategy were required to target audiences through cultural relevance, springboarding off of an influencer event.

Social Strategy

We playfully mixed meme culture and Web 1.0 nostalgia.

Influencer Event

The best thing about summer is that feeling of Freedom. Nothing evokes that feeling quite like celebrating America’s pastime on a beautiful day at an historic stadium. That’s why we created an exclusive VIP influencer experience, bringing creators to the Chicago Cub’s owner’s booth to visit with the Freespoke founder and enjoy game day at Wrigley Field.

 
 

Influencer Merch

Influencer merch evoked the salad days of liberty before Big Internet turned things sour.
  
  

Dynamic Social Feed

A social refresh elevated brand relevance and cohesion.

Print

Tongue-in-cheek ads ran in the first issue of Blaze Media’s print magazine, leveraging levity to appeal to their niche audience.

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