RESUME:
PROFESSIONAL EXPERIENCE
9/22 – Present
WILL THE AGENCY, Pasadena, California
• Manage clients and lead internal teams to build brands, run influencer campaigns, paid and social O&Os, PR, and more. Write copy and work with art directors to create assets. Direct photo and video content shoots.
8/21 – 9/22
INFLUENTIAL, Beverly Hills, California
Account Manager
• Project manager leading multiple 6-10 person media teams across 10-20 concurrent live social campaigns with dozens of creators for the biggest influencer marketing company on the planet.
• Primary post-sale liaison with clients at major agencies and Fortune 500’s like Meta, McDonald’s, Wells Fargo, Ford, Ferrara Candy Company, NASCAR, TikTok, Dave & Buster’s, & more.
• Campaign lead from inception to post-campaign reporting, managing every team, including creative, analytics, and creator management. Direct creators and handle clients at live events.
1/19 – 7/21
INFLUENTIAL, Beverly Hills, California
Business Development Manager
• Strategize and manage external communications and new business efforts, supporting both the CSuite and sales team in outreach planning.
• Develop, pursue, pitch, and qualify sales leads, to generate clients. Write and edit outreach copy utilized by wider sales team.
• Manage team responsible for the generation and development of sales leads.
• Find and secure C-Suite contacts and senior executives at Fortune 500 companies to speak at monthly thought leadership events.
• Manage email accounts for several C-Suite team members.
7/14 – 04/18
SECOND TIME AROUND WATCH COMPANY, Beverly Hills, California
Store and Social Media Director
• Senior salesperson in retail boutique selling vintage and pre-owned high-end Swiss luxury watches including Rolex, Cartier, and Patek Philippe. Average price point: $3,000-$15,000 USD.
• Expand digital media presence and develop store brand strategy. Launch e-commerce and new website. Work with development team to create completely customized backend repair management software, POS, and website frontend. Product copywriting and photography
• Organic expansion of Instagram from 40 to 10,000+ followers.
8/15 - 4/17
EGYPTIAN ART & ANTIQUES, Beverly Hills, California
Co-Founder, Art Gallerist
• Winner of LA Weekly Best Artist Run Gallery Space 2016. Features in Artillery Magazine, ArtBlitzLA, Curate LA, Art Zealous, and more. Mention in Cultured Magazine.
• Conduct business relating to exhibitions at Egyptian Art & Antiques including sales, contracts, artist liaison, public relations, advertising, web design, and communications.
• Operate social media presence to promote gallery following, attendance, and direct sales.
2/14 - 7/14
HOLLAND & SHERRY BESPOKE, New York City, New York
Apparel Specialist
• Sell high-end men’s made-to-measure suiting, ready-to-wear apparel, and textiles at firm famed for being the oldest textile house on Saville Row.
• Establish and manage social media presence. Plan and prepare sales events.
• Attend trade shows and place product orders with wholesale manufacturers. Report directly to senior buyer.
12/13 - 5/14
AMERICAN APPAREL COLUMBUS CIRCLE, New York City, New York
Assistant Manager
• Assist manager in charge of three stores in Manhattan, by running Columbus Circle location. Manage entire store staff, front and back. Accountable for store revenue management, financial and operational paperwork, transfer and deposit of large sums of cash, store maintenance and supply logistics, inter-location communications. Train and schedule employees.
EDUCATION
Copywriting Portfolio School
THE BOOK SHOP SCHOOL FOR ADS
June 2021 - Present
• Courses taken include: Introduction, Intermediate, Advanced One, Advanced Two, Teams (4x), Copywriting
Bachelor of Arts - Anthropology
UNIVERSITY OF CALIFORNIA, LOS ANGELES (UCLA)
GPA 3.825/4.0, magna cum laude, June 2011
• Focus in archaeology. Participation in summer archaeological excavation with Tel Aviv University in Israel.